MODERN CLASSICS: HEIDI SAUSAGE CASING

Heidi is synonymous among young and old with health, nature and carefreeness. We can show you how Heidi is now succeeding in getting sausages from the deli counter into customers’ shopping trolleys.

 

Heidi sausage casing: freshly packed, freshly sold

Heidi sausage casing: freshly packed, freshly sold

When it comes to food, appearances are important. Children and grown-ups alike stop in their tracks when they see blanched and boiled sausage finely packaged and presented at the sausage counter. The way something looks at such moments exerts a significance influence on whether customers decide to buy it. Furthermore, a sausage casing has to be breathable so that moisture is not blocked.


Heidi sausage casing combines attractive looks and the necessary technological functions with a cult figure in a timeless design. Heidi has been synonymous with nature and fresh air for more than 125 years. Honesty, down-to-earthness and dependability are the values that children and grown-ups associate with Heidi. Raps has used people’s liking and enthusiasm for this brand and designed nine attractive sausage casings of various calibres incorporating cheerful Heidi imagery which capture the attention of children (and adults) at the deli counter, and encourage them to buy.

Download

 

These picture sausage casings are available in RAPRO and ALPHA versions. RAPRO is made of cellulose/fibre and is suitable for manufacturing unsmoked boiled and blanched sausage. ALPHA, a multi-layered synthetic casing, can be filled by hand and cut by machine.

Download

Benefits at a glance

  • Additional turnover from spontaneous purchases
  • Acquire new customers by word-of-mouth among parents and children
  • High familiarity: televised for over 30 years and 50 million books sold
  • Numerous stage versions, musicals, operas, comics, TV series and animated films, as well as four million DVDs and five million CDs sold – all this ensures 100 percent recall 

Progress with Raps

Our sausage casings demonstrate that, as an experienced partner to butcheries and the food industry, we’re the first choice when it comes to presenting and selling at the deli counter. Our experience gives us the expertise that helps you get sausage onto your customers’ bread.

  

Summary

Summary

Use our Heidi sausage casings for your blanched and boiled sausages to capture the attention of children and persuade parents to buy.

Download